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The Center for Neuroeconomics Studies (CNS) investigates the neurophysiology of economic decisions. Its researchers draw on economic theory, experimental economics, neuroscience, endocrinology, and psychology to develop a comprehensive understanding of human decisions.

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pauljzak Fun to explain how we use big (neurologic) data to understand why stories change attitudes & behaviors @CGUnews
pauljzak RT @TheAtlantic: How the Internet (and Volkswagen) made a dead folksinger into a star
pauljzak I’ll be in #Copenhagen next week to run a v. cool experiment and meet colleagues from #aarhus
pauljzak RT @rogerdooley: RT: @karenfdavis Grab attention & gain trust w/ the Chemistry of Influence: Brainfluence #podcast by @rogerdooley w/ @pau
pauljzak Great idea: Surprise and Delight Marketing Strategies @socialrank